People might be listening to fewer podcasts post-pandemic, or Rogan fans could have coincidentally stopped using Twitter. But the timing of the dip still aligns with his switch to Spotify exclusivity, suggesting Rogan has lost dedicated listeners. Presumably, the people who took action after an episode and actually followed guests were his most engaged. You can see the same story play out in more detail when looking at guests who were on the show multiple times. Those first two appearances in netted him over 1, followers each.
That gain jumped to nearly 1, followers in But in , when Rogan was exclusive to Spotify, the number of followers he added dropped by almost half, to under For comparison, in the week before he went on Rogan in , Santino gained 1, followers on his own, so Rogan gave him a bump of more followers the week after.
In April , he gained followers the week before his appearance — Rogan only gave him a bump of people. We can see a similar trajectory play out with three other guests. Comedian Annie Lederman saw a drop of nearly 50 percent on her most recent guest appearance, as did podcaster and author Michael Malice. Comedian Mark Normand did, too, with a drop of over 50 percent from his latest appearance in January A report released by Spotify in February this year read:.
Following that, the podcast attracted nearly three million listeners in its first month after becoming exclusive to Spotify. Many fans were upset by Rogan's exclusive deal with Spotify.
Followers expressed concerns about the switch to the platform, ranging from mid-show advertisements to video podcasts that do not support television coverage. According to an investigation by The Verge , before going exclusive, Rogan's guests could expect to gain around 4, Twitter followers in the week following the premiere of their episode from December to November That number dropped by half after he went exclusively to Spotify, indicating a drop in listeners.
Moreover, data from Google Trends showed that searches for Joe Rogan's name increased regularly in However, as soon as he went exclusively to the Swedish-based platform, the number of searches dropped. This dip in popularity was further triggered when he discouraged young adults from getting the COVID vaccine.
Culture Joe Rogan Podcast Spotify. Read more. Newsweek magazine delivered to your door Unlimited access to Newsweek. Unlimited access to Newsweek. In both land and talent, Rivian is making strides at competing against Tesla since its launch in Key engineers involved in Tesla's Model 3 launch have also joined Rivian. Texas Sierra Club chapters wrote to Tarrant County Commissioners, "If Rivian is to receive such a large tax break, they should be held to high-performance labor and environmental standards.
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The Verge looked at two main data sets to come to that conclusion: How many Twitter followers his guests gained after going on the podcast Rogan's relevance on Google Trends Since Spotify hasn't provided numbers on Rogan's listenership, analytics tool Social Blade was used to track the Twitter following of every guest with under , followers who went on the podcast between December and July
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