Choose your budget Choose the amount you want to spend to promote your Offer. You can click an amount listed or click Other to enter a custom budget. Note: You'll see the Estimated Reach number change automatically when you adjust your audience or your budget. Bring people to your business by creating an offer they can claim and share with their friends.
Facebook for Business is an official site from Facebook Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page. Facebook IQ : Insights to help marketers understand people across generations, geographies, devices and time. Offers make your brand more valuable in the eyes of your followers and bring in more traffic from different stages of the marketing funnel.
Discounts and special offers give buyers the final push needed to complete a purchase and a well-timed post about the same will pique their interest and pursue them to make a decision. Offers can also be used to nurture new leads and drive them towards conversion campaigns. Once leads reach the final stage of the marketing funnel you can send customized posts to them in order to make a sale and increase revenue for your brand.
Now that we have a clear idea about the benefits of offers and discounts on Facebook, it is time to find out the different types of offers you can introduce and how it can be promoted on your Facebook page.
These offers can only be redeemed by the customers by showing the offer at a physical store in the form of a print or on their mobile. It is a flexible option where users can redeem the offer either online or at a physical store located nearby.
Now the next question is how to promote your offers online. Should you stick to organic reach or maybe invest some money to promote the offer on Facebook? This means you can reach and engage with a larger, targeted audience through Boost posts. But before that, here are the key components of a Facebook boost for you to keep in mind —. Please note: The pricing structure of a boost varies on the basis of who you are targeting. If you wish to explore how the cost changes based on demographics and other parameters, feel free to experiment with them and get a clear idea about estimated pricing before punching in your credit card details.
You can also use a tool like SocialPilot to save time spent in boosting every ad manually and get the most out of your stipulated advertising budget. Boost your top-performing offers, reach out to thousands of new people and leverage the Facebook platform to an optimum level with a user-friendly interface and easy-to-use dashboard. Is there something more to it, still?
When your offer hits your audience, they want to know what to do next; how to contact you to get additional information about the deal. Guide them to your Facebook Messenger where they can instantly connect with a bot and get quick answers to their queries. It acts as a medium that builds brand trust among them and makes them feel that they are heard and valued. Activating Facebook Messenger bot is easy with a few steps that we have explained in our next chapter.
You can promote your offers and discounts on Facebook using organic posts like image posts or video posts describing your offer or you can also promote it through paid ads like running a Facebook Boost post. If your Place page does not have an option to create a deal, you may contact Facebook to discuss the possibility of doing so. Based just outside Eugene, Ore. Gream is the co-owner of a business consulting firm that specializes in leadership training and effective communication.
She holds a Bachelor of Science in communication from the University of Phoenix. By Danielle Gream. About Deals Facebook Deals is a reward program for customers and is connected to the Places feature. Benefit of Deals Deals are an inexpensive and effective way for businesses to encourage visits from customers. Types of Deals Facebook offers four types of deals: individual, friend, loyalty and charity. Create a Deal To create a Facebook Deal for your business, visit your business's Place page and click the "Create Deal" button in the right column.
Writer Bio Based just outside Eugene, Ore.
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